Your numbers
What are your missed calls actually worth?
Four numbers you already know. No email required, nothing sent anywhere.
Sets typical starting numbers. Change any of them.
Service call, not a full install.
Going to voicemail every month
$34,020
$408,240 a year, from 189 missed calls.
27% of 700
Real customers who would book, at $900 each
At 40% margin
$997 a month, on gross profit
That is 13.6 times the fee, in profit.
You clear the $997 in the first 2.8 jobs. Everything after that is yours.
Your numbers, your call. We count half of missed calls as real customers and judge the price against gross profit, not revenue, so this runs low on purpose.
The part a calculator cannot tell you
Whether it sounds right answering your phone. That is the real question, and the only way through it is to hear it. Call the demo line and play the customer.