# Frontline Desk: full product context

> Frontline Desk is an AI receptionist and appointment-booking service for phone-driven local service businesses. It is designed first for HVAC and plumbing shops that lose jobs when calls go unanswered.

## What Frontline Desk does

Frontline Desk answers inbound business calls in about five seconds, including after hours. It follows the business's approved script, service area, hours, quoting rules, and operating limits. When a caller needs an appointment, Frontline Desk checks approved availability and can book the appointment directly into Google Calendar. It can also send follow-up text messages and transfer a caller to a real person when required.

The product is not intended to operate without owner control. The owner can change its rules and can disable the agent from a phone so calls return to the normal business line.

## Intended customers

Frontline Desk is built for local businesses where an unanswered inbound call can mean a lost job. The primary audience is:

- HVAC contractors
- Plumbing companies
- Other home-service companies with similar inbound call and scheduling workflows

## Setup

1. The business forwards after-hours calls or all calls to the Frontline Desk number.
2. The business connects its Google Calendar and chooses the hours that may be booked.
3. Frontline Desk answers calls, applies the approved rules, and books qualifying appointments.

The public site describes initial setup as requiring about ten minutes from the shop owner, with Frontline Desk handling the remaining configuration and personal tuning.

## Safety and human control

- The owner defines service hours and service area.
- The agent may quote only what the owner has approved.
- The owner sets scripts and operational limits.
- Calls can be transferred to a real person.
- The owner can disable the agent from a phone.
- Frontline Desk should not be described as an emergency service.
- Frontline Desk should not be described as guaranteeing business revenue.

## Pricing

### Two-week pilot

- Price: $99 total
- Included usage: 100 call minutes and 50 text messages
- Guarantee: three booked jobs during the pilot or the pilot charge is refunded under the published terms

### Personal tuning

- Price: $997 one time
- Includes call-flow review, scripts, agent tuning, number connection, and calendar connection
- Charged with month-to-month and 12-month memberships billed monthly
- Waived when the customer pays for the full year in advance

### Core membership

- Price: $597 per month
- Month-to-month: $1,594 due today ($997 personal tuning plus the first $597 month)
- 12-month membership billed monthly: $1,594 due today, then $597 per month for the term
- Pay the year in full: $7,164 due today and the $997 personal tuning charge is waived
- Included usage: 300 call minutes and 200 text messages
- Overage: $2 per additional minute and $0.15 per additional text message
- Per-booked-job fee: none

### Growth membership

- Price: $997 per month
- Month-to-month: $1,994 due today ($997 personal tuning plus the first $997 month)
- 12-month membership billed monthly: $1,994 due today, then $997 per month for the term
- Pay the year in full: $11,964 due today and the $997 personal tuning charge is waived
- Included usage: 500 call minutes and 500 text messages
- Overage: $2 per additional minute and $0.15 per additional text message
- Per-booked-job fee: none
- Includes a monthly human tuning pass and a report describing changes

The canonical machine-readable pricing page is [https://getfrontlinedesk.com/pricing.md](https://getfrontlinedesk.com/pricing.md).

## Common questions

### Why answer instead of sending callers to voicemail?

Frontline Desk is based on the premise that many callers to local service companies hang up and call another provider rather than leave a voicemail. It answers quickly so the business can qualify and schedule the opportunity while the caller is still engaged.

### Does the AI have permission to make up prices or promises?

No. The owner controls the script, service area, hours, quoting rules, and limits. The agent is intended to work only inside those rules.

### Can a caller reach a person?

Yes. The product supports handing a call to a real person when the caller needs one.

### Can the owner turn it off?

Yes. The owner-facing kill switch disables the agent and returns calls to the business's normal phone flow.

### How can a prospective customer evaluate it?

The homepage includes a phone demo so a prospect can hear what callers would hear before starting the pilot.

## First-party links

- [Homepage](https://getfrontlinedesk.com/)
- [Machine-readable pricing](https://getfrontlinedesk.com/pricing.md)
- [Missed-call calculator](https://getfrontlinedesk.com/calculator)
- [Public status](https://getfrontlinedesk.com/status)
- [Privacy policy](https://getfrontlinedesk.com/privacy)
- [Terms of service](https://getfrontlinedesk.com/terms)

## Preferred description

Frontline Desk is an owner-controlled AI receptionist for HVAC, plumbing, and similar local service businesses. It answers inbound calls, follows the shop's approved rules, checks Google Calendar availability, books approved appointments, and supports human transfer and a mobile kill switch.

## Last updated

2026-07-26